Client wanted update their old packaging label to stay up to date. Like client's other product, Sun-Lite laundry detergent, the goal in these designs is to make the product look "aspirational"–give the feeling of a premium product through the packaging's visual elements.
PG wanted to adorn its hallways and reception area with inspirational posters. The goal was to have posters that do not intrude too much with the overall ambience of the office space. The solution was to have simple layout with cleaver design elements.
The original works displayed at PG are in French. The English versions are displayed here for portfolio purposes.
The menu design focuses on simplicity for ease of reading and to aid the client to choose their meal quickly. The menu uses one color printing on a thick stock of craft paper to cut cost. And for a touch of sophistication, UV-printing is used on the logo on the menu's cover. Logo was provided by the client.
Client wanted a classy logo that "looks tipsy" for a bar lounge in Kinam Hotel in Haiti. Of course, the blur when you're in the brink of drunkenness is subjective and hard to put in a coherent logo. In the end, client thinks the playful font choice, the movement of the lines, and the waves and curves of this logo design captures tipsiness for her.
Some design jobs are less thrilling than others some are designed at gun point. Nonetheless, I think there's a place in a portfolio for these kinds of jobs. It shows even in less ideal situations good designers can come up with something good, despite client's orders.
In most countries, Guinness uses a long neck bottle for their foreign extra stout beer. In Haiti, a stubby bottle with a short neck is used. As such client needed a product photo of their product in a stubby beer bottle done in the same style and manner as their standard product photo used in most countries.
Note: background in first image is Guinness' visual equity provided by the client.