Client wanted a logo design and a packaging design. The logo and the packaging design both shows a swirling visual element to simulate the water movement which cleans the clothes inside washing machines.
BelRad comes from 2 Haitian words, "bel" (beautiful) and "rad" (clothes). Literally, it means beautiful clothes. BelRad is a lavender-scented laundry detergent. The local market likes the scent of lavender and also believes that lavender makes the clothes cleaner.