P’tite Saveur logo and packaging design is one of those weird jobs that I got in my career as a graphic designer at a design firm. The client was adamant about using Gothic-looking fonts [that has the middle ages look] and he was dead serious about using a velum for the logo and packaging texture; while looking modern!
I took the challenge… mostly because I was the only graphic designer in the office brave enough, or crazy enough to take on such a design challenge or insanity!
First, the logo design. Everybody thought that there was no way that the middle ages could fit into the modern ice cream era of super colored and super fun-looking packaging design. I think the key here is handling the design with a certain level of “finness” in the execution. It was hard, but not impossible.
Once I nailed the look of the logo [and of course had the client approve], the rest was easy!
Clients usually don’t want to spend money, yet they want to have the best possible (not to mention expensive-looking) packaging in the planet. The owner of P’tite Saveur was no exception. The budget that goes into packaging was really small. This is why I decided to go minimum print on the packaging.
He might have a tight budget, weird request for Gothic fonts, and love for everything middle ages. But I refuse to be in the middle ages, so a touch of photography went into the packaging design instead of illustrations ala illuminated manuscripts.
In the end, by incorporating a small photo and iconizing the flavor section of the packaging I was able to create a modern-looking logo and packaging design. Despite the client’s strange fixation for the middle ages and all things gothic! And yes, I refused to put old musty velum texture!
GRAFIK DESIJN CONCLUSION
Everybody was surprised how the logos and packaging turned out. Nobody thought that I’ll come through. Unfortunately, the P’tite Saveur’s ice creams never saw the light of the market’s fridge. It remained "too sophisticated" for the market, according to client.
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