Life as a graphic designer is a constant battle against mediocrity and ugliness. It’s also a constant struggle against ignorance and people’s inability to visualize/imagine things that they’ve never seen before. Not to mention the business side of things, money talks while excellence takes a backseat—the proverbial designing at gunpoint situation. This was the exact situation that I had to beat in order to create this particular print ad for Mitsubishi Montero Sport.
My past work for Behrmann Motors in the agency has garnered much praise from clients and fans. So much so, that a blue vehicle became synonymous with the brand. This time the client wanted "a very masculine, aggressive, and awesome" (actual words) print ad for their new product.
SEE RELATED DESIGNS: bring clients' idea with finesse! Or See when client is agreeable.
I knew what I wanted to do. Awesomeness. I thought what better way to grant client request than a civilian vehicle pulling down an attack helicopter! But my boss wants a run-of-the-mill, fast, and meh design… show Mitsubishi Montero Sport with motocross action shots. WTF! What does motocross have to do with a pickup truck? I’d rather go through the hardships and intsy-bitsy details of crafting the image in Photoshop than do something meh!
I was told that I was wasting time and I work slow but when the preliminary design was submitted to client, I got a standing ovation from my colleagues. The boss then went on to up-sell other products to the client (the same boss that told me I was wasting time). I think that I reaffirmed my place as one of the best graphic designers that day. And I'm very happy about that!