Belrad Laundry detergent packaging design and logo design was one of those nice graphic design projects that I worked on, not because I like detergents, but mostly because the client was agreeable and willing to compromise. The client listened to my design advice and gave me creative freedom. Of course, within limits of his requirements. When client and graphic designers compromise, designs come out nice and everybody is happy.
The client wanted his packaging design to be lavender. Since his products are mainly lavender-scented detergents. He also wanted to differentiate himself from the usually low-quality, locally made detergents by making the packaging and logo designs look more “aspirational” brand—looks good, good quality, and affordable. Another similar design project I worked on is the packaging and logo design of P'tite Saveur.
BelRad original packaging design flats. Closeup details of packaging design.
I was very happy to see this product released in the local market. The client was very happy. I wish to have more design projects like this. Those are the times when I felt that I have contributed to someone's life as a graphic designer; it makes the design soul grow just a little bit.