LEFT: "Señorita Ibñez" RIGHT: Untitled Illustration. My early sketches were usually done in 6B pencil. I kept them in a custom-binded sketchbook. The premade ones just don't cut it. I want a good drawing surface. (Disclaimer, the sketchbook pictured above is not the original sketchbook. I lost this sketchbook. What you're looking at is a scan of my illustration Photoshopped into this photo.)
Every great designer starts from somewhere, usually from illustrating things. Drawing is one of the most fundamental skill of a designer because it goes back to a designer’s innate skill to give thoughts solid, tangible form. In other words, bring ideas to life–the basis of any creative activity.
F*ck you blan! Was one of the first greetings I received in Haiti after landing on, what it seemed like, a pitch black airport patched up with plywood and corrugated tin sheets lined with armed guards giving every non-black passengers that sticky peanut butter look. Walk out of the immigration gates and you’re greeted by burly Haitian men squabbling over who’s going to grab your suitcase. So I did the most logical thing I could think of: run like Cinderella on crack! Those were my first memories of Haiti...
Life as a graphic designer is a constant battle against mediocrity and ugliness. It’s also a constant struggle against ignorance and people’s inability to visualize/imagine things that they’ve never seen before. Not to mention the business side of things, money talks while excellence takes a backseat—the proverbial designing at gunpoint situation. This was the exact situation that I had to beat in order to create this particular print ad for Mitsubishi Montero Sport.
Clients are creatures of habit. The funny thing with creatures of habit is that if you present them with something different (as is always the case when you do creative work) they’re apprehensive to accept it or they downright reject it. As is the case with one of the best calendars I designed for Rhum Barbancourt.
Belrad Laundry detergent packaging design and logo design was one of those nice graphic design projects that I worked on, not because I like detergents, but mostly because the client was agreeable and willing to compromise. The client listened to my design advice and gave me creative freedom. Of course, within limits of his requirements. When client and graphic designers compromise, designs come out nice and everybody is happy.
P’tite Saveur logo and packaging design is one of those weird jobs that I got in my career as a graphic designer at a design firm. The client wanted a Middle-Age design that looks modern. He was adamant in using gothic-looking fonts and velum on the design. One problem... the Middle-Ages isn't exactly modern... I took the challenge.