Clients are creatures of habit. The funny thing with creatures of habit is that if you present them with something different (as is always the case when you do creative work) they’re apprehensive to accept it or they downright reject it. As is the case with one of the best calendars I designed for Rhum Barbancourt.
Even if Barbancourt did not approve this design I made for them, I’m still proud to put it in my portfolio. What you see here is a draft of the design I made for them. I distilled what I think was the rich history of the company and the mystique that surrounds it. All of these could be found in the subliminal details and the look and feel of the calendar.
I used place holder images from Google for this draft. I don't remember where I got it exactly so if the image is yours, let me know!
I played with the established brand color scheme. Then I incorporated a parchment look to give it a vintage character. On the parchment various details could found. The Haitian voodoo veve being one of them, the subtle veve watermark alludes to how Barbancourt is so embedded into the fabric of Haitian culture that it’s included in voodoo ceremonies.
Not only did I include a lot of subtle details into the parchment texture, I also included a space on which to display the various medals and awards that the distillery won the world over in their 150 years of history.
Of course, let’s not forget the most important part of the calendar: dates. The layout of the date is simple, straightforward, and functional. Continuing with the voodoo scheme, I included moon phases into the calendar.
Even if this calendar wasn’t approved and published, I’m still happy that I made it. Working on a project that you truly enjoy up to the last tiny element is food to the soul. It makes you a better designer for having done such work. I’m happy that I have opportunities to work on design projects like this.